San Diego, CA – Sports San Diego and The CW Network announced today that The CW will serve as the official broadcast partner for the 13th SDCCU Poinsettia Bowl and the 47th annual Holiday Bowl. The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus, and The CW will broadcast its comeback when it kicks off Wednesday, December 23 at 4:30 p.m. The Holiday Bowl follows on Monday, December 28 at 2:00 p.m., also airing on The CW. Both games will be played at Snapdragon Stadium in San Diego.

The agreement was brokered by Tag Garson and Excelsior Sports & Entertainment.

“The CW continues to build on our biggest college football season ever with the addition of the SDCCU Poinsettia Bowl and the Holiday Bowl,” said Mike Perman, Senior Vice President, CW Sports. “Our broadcast of the Arizona Bowl has been a huge success over the last three seasons, and we look forward to collaborating alongside Sports San Diego to bring two more premier college football bowl games to a national audience.”

“We are so excited to partner with The CW Network on San Diego’s bowl games,” said Mark Neville, CEO of Sports San Diego, the organizing group for the SDCCU Poinsettia Bowl and Holiday Bowl. “The CW is building quite an impressive portfolio of high-profile sports events, and we are proud to be a part of that family.  This truly is a partnership, and we’re ready to put on two great games for San Diego and college football fans everywhere this December.”

For tickets and information on the Holiday Bowl, including bowl week activities and events, fans can visit HolidayBowl.com. For information on the SDCCU Poinsettia Bowl, they can visit PoinsettiaBowl.com. 

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