Title Sponsor
San Diego County Credit Union
About SDCCU
San Diego County Credit Union® (SDCCU®) is one of Southern California’s largest locally-owned financial institutions, committed to helping people and communities thrive. Founded in 1938, SDCCU is built on the credit union philosophy of people helping people, putting members first and investing in the communities it serves. Through personalized financial services, financial education, community partnerships, volunteerism and programs that support local nonprofits, schools and community organizations, SDCCU works to make a meaningful impact throughout Southern California.
SDCCU serves members across Southern California and has been named San Diego’s BEST Credit Union by the readers of the San Diego Union-Tribune for 27 consecutive years. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. Federally insured by NCUA. Membership required. Equal Housing Opportunity. NMLS #580585. For more information, visit SDCCU.com.
About SDCCU Poinsettia Bowl
As a not-for-profit financial institution rooted in the San Diego community, giving back is part of the fabric of SDCCU. For decades, we have invested in the people, programs and organizations that help our region thrive. Founded on the principle of people before profits, SDCCU has remained committed to making a positive impact through volunteerism, financial support, community partnerships and initiatives that strengthen San Diego.
That commitment comes full circle as the credit union proudly returns as the title sponsor of the SDCCU Poinsettia Bowl, reigniting a meaningful partnership and helping bring this iconic San Diego event back to the community. Our relationship with San Diego’s bowl tradition runs deep. SDCCU proudly served as the title sponsor of the Poinsettia Bowl from its inception in 2005 through 2016, helping establish the game as a local holiday tradition while contributing to the region’s tourism and local economy. During that time, the game generated more than $100 million in economic impact for the San Diego community.
Now, with the return of the SDCCU Poinsettia Bowl, we once again partner with Sports San Diego and continue a tradition that has been part of our community for years. Through this partnership, we have an opportunity to support the local economy, boost tourism and create meaningful experiences that make our hometown thrive.